Using our brand
Our brand identity – including our logo, colours, fonts, and domain name – is a reflection of the heart and commitment behind our mission. To keep that message consistent, it’s important that these elements remain exactly as they are, without any changes or modifications.
We deeply value the work you do to help us raise awareness and support for those affected by aortic dissection. This guide is here to ensure that when you represent our charity, you’re doing so in a way that honours our mission and helps maintain the trust and consistency we’ve worked hard to build. As a registered charity (England & Wales No. 1191420, Scotland No. SC051517), protecting our brand is vital to safeguarding our work, and we appreciate your partnership in helping us do just that.
We ask you to take a few moments to read through the guidelines below. By using our brand assets, you are showing your support for our work and agreeing to follow these standards. If you have any questions or need assistance, please contact us.
Thank you for being a part of our community.
Guidelines
- Please ensure that your use of our brand never misleads or confuses others about our relationship, whether it be sponsorship, endorsement, or affiliation with your organisation, products, or services.
- Our brand assets are part of our identity and belong exclusively to The Aortic Dissection Charitable Trust. When you use our logo or mention our name online, kindly include a link back to our homepage: www.aorticdissectioncharitabletrust.org.
- We kindly ask that our brand is used with respect, reflecting the care and integrity that are central to our mission. Please avoid any use that could harm our charity’s reputation or create confusion.
Logos
Primary logo
This is the main logo. It should be used in this form whenever possible. A clear space needs to surround the logo.
Monotone white
When the primary isn’t an option, use the monotone logo to provide better contrast. A clear space needs to surround the logo.
Brandmark
The brandmark can be used alone when legibility, space, or brand recognition is an issue. A clear space needs to surround the logo.
Please do not stretch, compress, distort, or use a low-resolution version of the logos to help us maintain its clarity and integrity.
Colour palette
Red
Web reference #e40613
CMYK 0, 99, 97, 0
RGB 288, 6,19
Black
Web reference #000000
CMYK 91, 79, 62, 97
RGB 0, 0, 0
Grey
Web reference #aaaaaa
CMYK 36, 27, 28, 7
RGB 170, 170, 170
Typography
Print typeface
Gilroy is our most versatile typeface, with Light frequently used for body copy and Extrabold for headlines and titles.
Web typeface
Montserrat is our web-safe typeface that ensures optimal compatibility across all platforms.
Privacy Policy | Accessibility
The Aortic Dissection Charitable Trust
Registered charity in England & Wales No. 1191420
Registered charity in Scotland No. SC051517
PO Box 812, Hope Valley, Chesterfield S40 9QY
The information and materials on this site are for general information purposes only. This site is not designed to provide individual medical advice, diagnosis or treatment. If you have any concerns, please speak to your GP. If you believe you have a medical emergency, call 999 immediately.