Using our brand

Our brand identity – including our logo, colours, fonts, and domain name – is a reflection of the heart and commitment behind our mission. To keep that message consistent, it’s important that these elements remain exactly as they are, without any changes or modifications.

We deeply value the work you do to help us raise awareness and support for those affected by aortic dissection. This guide is here to ensure that when you represent our charity, you’re doing so in a way that honours our mission and helps maintain the trust and consistency we’ve worked hard to build. As a registered charity (England & Wales No. 1191420, Scotland No. SC051517), protecting our brand is vital to safeguarding our work, and we appreciate your partnership in helping us do just that.

We ask you to take a few moments to read through the guidelines below. By using our brand assets, you are showing your support for our work and agreeing to follow these standards. If you have any questions or need assistance, please contact us.

Thank you for being a part of our community.

Guidelines

 

  • Please ensure that your use of our brand never misleads or confuses others about our relationship, whether it be sponsorship, endorsement, or affiliation with your organisation, products, or services.
  • Our brand assets are part of our identity and belong exclusively to The Aortic Dissection Charitable Trust. When you use our logo or mention our name online, kindly include a link back to our homepage: www.aorticdissectioncharitabletrust.org.
  • We kindly ask that our brand is used with respect, reflecting the care and integrity that are central to our mission. Please avoid any use that could harm our charity’s reputation or create confusion.

Logos

The Aortic Dissection Charitable Trust Logo

Primary logo

This is the main logo. It should be used in this form whenever possible. A clear space needs to surround the logo.

The Aortic Dissection Charitable Trust white logo

Monotone white

When the primary isn’t an option, use the monotone logo to provide better contrast. A clear space needs to surround the logo.

The Aortic Dissection Charitable Trust

Brandmark

The brandmark can be used alone when legibility, space, or brand recognition is an issue. A clear space needs to surround the logo.

Please do not stretch, compress, distort, or use a low-resolution version of the logos to help us maintain its clarity and integrity.

Colour palette

Red

Web reference #e40613
CMYK 0, 99, 97, 0
RGB 288, 6,19

Black

Web reference #000000
CMYK 91, 79, 62, 97
RGB 0, 0, 0

Grey

Web reference #aaaaaa
CMYK 36, 27, 28, 7
RGB 170, 170, 170

Typography

TADCT Font

Print typeface

Gilroy is our most versatile typeface, with Light frequently used for body copy and Extrabold for headlines and titles.

TADCT Font

Web typeface

Montserrat is our web-safe typeface that ensures optimal compatibility across all platforms.

The Aortic Dissection Charity registered fundraising regulator
AMRC member logo

Privacy Policy  |  Accessibility

The Aortic Dissection Charitable Trust
Registered charity in England & Wales No. 1191420
Registered charity in Scotland No. SC051517

PO Box 812, Hope Valley, Chesterfield S40 9QY

© 2025 All Rights Reserved. This website and its content are licensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.

The information and materials on this site are for general information purposes only. This site is not designed to provide individual medical advice, diagnosis or treatment. If you have any concerns, please speak to your GP. If you believe you have a medical emergency, call 999 immediately.